New Stuff: Hourglass Ambient Lighting Blush

Yaaaaaay! The new product that Hourglass has been hinting at on twitter is, in fact, a new powder blush. It’s currently listed as available for pre-order on SpaceNK, though I imagine it’ll be available at Sephora and Barneys on launch. It’s worth noting that SpaceNK doesn’t allow returns of opened/used products. Update: It’s apparently already disappeared from SpaceNK; not sure if they put it up before they were supposed to or if they sold through their initial stock already. So what does the product page have to say?

A truly next generation blush: This groundbreaking hybrid combines the customized lighting effects of Ambient Lighting Powder with an infusion of breathtakingly modern colors. The airy, lightweight powders deliver seamless, soft-focus color and a radiant natural finish.

Unlike traditional blush, which tends to be flat, Ambient Lighting Blush exhibits depth and dimension. The integration of Photoluminescent Technology offers transformative coverage while instilling cheeks with an otherworldly flush. The six shades, which range from soft coral to cool pink, are a wardrobe of captivating accent lights for cheeks.

It comes in six shades that incorporate the existing Ambient Lighting Powders:

Dim Infusion: A subdued coral blush fused with Dim Light to add warmth.

Diffused Heat: A vibrant poppy blush combined with Diffused Light for a subtle halo effect.

Luminous Flush: A champagne rose blush fused with Luminous Light to evoke a candlelit glimmer.

Radiant Magenta: A golden fuchsia blush combined with Radiant Light for a summer glow.

Mood Exposure: A soft plum blush fused with Mood Light to brighten the complexion.

Ethereal Glow: A cool pink blush fused with Ethereal Light for a moonlit luminosity.

The listed price is $35 in the US and £28.00 in the UK. Unfortunately there’s no expected ship date on the page, but since Sephora has in-store events for this product next weekend, I would assume it’ll be soon. I went ahead and ordered Diffused Heat and Luminous Flush, so when I get a shipping notification I’ll update this.

Some updates

The RAEviewer has the full press release,  including photos of each shade, aaaand they all look gorgeous. They’re set to launch at hourglasscosmetics.com on Jan 24th, and other retailers (Sephora, SpaceNK, Bergdorf Goodman, Barneys, Net-a-Porter)  in February – I’ve heard the 11th is the big day. That said, I got the shipping notification today (1/23) for the order I placed from SpaceNK, so be on the lookout for pics/swatches of Diffused Heat and Luminous Flush soon! I don’t want to make you wait for a full review, so I’ll have them on instagram/facebook/twitter first.

Another update: Hourglass now has them up on their online store here, but they sold out practically immediately. They’ve said on their twitter account to check back daily as they’ll be restocking as the product is available.

How about you – will you be trying out the new blushes from Hourglass? Which shades are catching your eye?